Lessons worth keeping.

feedback, customers and iteration

lessons from building the ecosystem

patience, resilience and vision

distribution and sales matter more than people think

believe in your vision and adapt

learning by doing

Stay as stupid and naive as when you started — it is the energy that keeps you going and resilient.

Never play safe.

Every day an entrepreneur has three reasons to quit but four reasons to go on.

Talk to your customers, and find both the reason to buy and the reason to use — they are two different things.

Dare to do things, and talk to your lawyers for legal confidence.

Channel disappointment into 'what next' — the connections made in those moments can beat the original plan.