M
Murat Akturk
Senior Growth & Partnerships Leader · GE HealthCare
GE HealthCare is a global leader in healthcare technology and solutions, working on imaging, diagnostics, and operational AI to improve hospital workflows and patient outcomes.
- Challenge
- 97% of doctors and administrators in hospitals say they have challenges in accessing the data they need for diagnosis and treatments. 50 to 60% of a doctor's time is not with the patient but is about writing reports, finding data, or calling someone to locate information.
- Lesson
- You need to define the win before you start a partnership. If you deliver value and show that you are there to deliver something together, helping them, making their life easier and faster, then they start working with you. Build the credibility, build the trust—trust is really making sure that you think for your customers, you think for the value and you are not selfish. The relationships that you build and invest in and the trust that you create is not replicable easily. The world doesn't reward the smartest people; it rewards the people who can take risks and fail but continue on the journey. Don't invest only on the software part; try to couple it with hardware, a tangible thing in the industry that makes a device or hardware better so that it works better end to end.
