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Nene Merit
Founder · The Wave Analytics
The Wave Analytics is a data-driven behavioral intelligence company that uses behavioral data to understand human behavior and design interventions to change behavior in a positive direction, primarily in livability contexts such as littering, nuisance, and social isolation.
- Challenge
- Behavioral intelligence is a hard thing to sell because it is complicated and new, especially in the social housing setting and livability context; the combination of data science and behavior change still needs more recognition and understanding, and the education part is long.
- Lesson
- Practice a lot and work on translating technical concepts into something easy so that people who are not in data science can grasp it; you really need to be in data science itself to understand the full process of collecting data, aggregating it, cleaning it, standardizing it, and applying algorithms to find patterns and insights that lead to behavior change.
- Looking for
- I would like to reach out to people working in the housing sector, municipalities, and anybody involved in livability to see what we can do for each other in validating the behavioral loop detection method.
