N
Nina Welt
Founder and Marketing Expert · monoko media
monoko media is an evidence-based marketing consultancy: it looks at marketing as a whole system — carving buyer personas from your best clients' own wording, then rebuilding positioning, value proposition and messaging before any budget goes to paid ads.
- Lesson
- Paid traffic is just fuel: don't buy ads on a vague hypothesis. Niche down, get the positioning as clear as daylight, and only pay for traffic once clients already find you organically.
