In this video, Nina Welt, owner of monokomedia and seasoned marketing expert, will be evaluating 3 different business cases from her perspective, an academy of bachata that wants to compete for new students with other big players, a SaaS B2B for M&A which competes in a closed market sector and has distribution problems, and a networking project that wants to build effective relations.
3:53 Case 1: Latinflow academy. Dance school
7:27 Case 2: DealConverter, M&A SaaS
11:15 Case 3: Conectora, Network
16:05 Questions: When to pay for Ads, Best conversion metrics
What we learned
1Paid traffic is just fuel: don't buy ads on a vague hypothesis. Niche down, get the positioning as clear as daylight, and only pay for traffic once clients already find you organically.
About the guest
N
Nina Welt
Founder and Marketing Expert · monoko media
monoko media is an evidence-based marketing consultancy: it looks at marketing as a whole system — carving buyer personas from your best clients' own wording, then rebuilding positioning, value proposition and messaging before any budget goes to paid ads.
Lesson
Paid traffic is just fuel: don't buy ads on a vague hypothesis. Niche down, get the positioning as clear as daylight, and only pay for traffic once clients already find you organically.
