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Why Picsart Is Going Back Into Startup Mode | Mikayel Vardanyan

Conference Talk
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Mikayel Vardanyan, co-founder of Picsart, discusses why the company is returning to startup mode despite its growth into a scaleup. With AI tools becoming commoditized, he explains that differentiation now depends on distribution and speed to market rather than technology alone.

About the guest

M

Mikayel Vardanyan

co-founder · Picsart

Picsart is a creative platform that started as a startup and scaled into a major company offering AI-powered creative tools.

Challenge
With AI tools mostly commoditized, everyone can build the same thing, so the challenge becomes a matter of time, distribution, and grabbing the market first.